For distributors & buying groups

Your sales reps are dropping off samples. Drop off intelligence instead.

DishMath is the differentiator every DSR has asked for. A free CFO layer your customers can't get from Sysco or US Foods — and a reason to pick up your rep's call.

The distributor's problem

Food is a commodity. Service is barely differentiated.

Price wars

If you can't beat Restaurant Depot on ground beef, you lose. Unless you bring something else to the table.

DSR churn

Reps burn out cold-calling restaurants that won't answer. Give them a hook.

Share of wallet

You already deliver to the kitchen. You should own produce, seafood, and dry goods too — but you don't.

Our program

DishMath, co-branded with your house.

You subsidize the subscription for your best accounts ($50/mo per location instead of $199). They get a CFO layer. You get deeper share of wallet, longer retention, and a reason for your rep to stay in the door.

Included

Your rep sees the same Monday briefing the owner does — so they can walk in Tuesday knowing what the owner needs before he asks.

DSR playbook

How reps use DishMath in the field.

Tuesday morning

Rep opens the DishMath rep dashboard. Sees which of their accounts got flagged for protein price increases this week.

Tuesday afternoon

Calls three owners with a pre-baked offer: "We noticed your chicken breast cost jumped 14%. We can lock in at last-week's price for 4 weeks."

Close rate: 62%

Because the rep is solving the owner's actual open problem — instead of pitching a new catalog line.

Share of wallet

Accounts on DishMath buy 31% more from us.

+31%
SKU expansion within 6 months
-47%
Churn vs. control
2.8×
Rep productivity
Co-op marketing

Your catalog, our data.

We publish quarterly benchmark reports co-authored with your category managers. "The Italian Food-Cost Report, presented by [Your Distributor]." Customers download it, reps follow up, deals close.

Quarterly benchmark report

Co-branded, gated download. Lead list goes to your reps.

Category insights emails

Weekly protein, produce, dairy pricing sent to your customer base.

In-app deals

Your weekly specials featured in the Monday SMS of customers opted-in to your promos.

Trade-show booth support

Live demo station at your NRA and regional shows.

Our reps used to bring donuts. Now they bring data. Win rate on reactivations is up 4×, and our customers retained this program into year two at 91%.
— VP Sales, Top-20 US food-service distributor (name under NDA)
Partnership tiers

From regional wholesalers to nationals.

Regional

Under 500 customers. Flat $25k/yr platform fee + $50/loc/mo.

Multi-state

500–5,000 customers. Custom platform fee + volume discount.

National

5,000+ customers. Strategic integration: catalog API, EDI, rebate program embedded.

Rebate program

Think Dining Alliance, but software-first.

For buying groups, we power an intelligent rebate engine: customers buy through recommended vendors, rebates flow back, and DishMath does the tracking and attribution.

Transparent tracking

Every order routed through the recommendation surface is tagged. Rebates calculated nightly. Reconciliation files delivered monthly.

Give your reps a reason to call.

Partner with DishMath. We'll onboard your first 50 accounts in 30 days.

Talk to partnerships