Independent restaurants are 70% of the US food-service market — and nearly 0% of the priority list at SAP, Crunchtime, or Toast's enterprise team. We think that's backwards.
Great food should not die because the owner can't read a P&L. We make dish-level economics legible, actionable, and cheap.
Help 100,000 independent restaurants add 3+ points to net margin within three years of signup.
Net margin slides from 9% to 1%. She learns, painfully, that her signature carbonara is her worst margin dish. One restaurant doesn't survive COVID.
Former Plaid engineer, builds a weekend prototype to parse her Sysco PDFs. The first recipe-cost spreadsheet falls out in 30 minutes. "If I had this three years ago…"
Spend six months shadowing owners at open, close, and inventory. The weekly SMS is born in week five — and becomes the entire product.
With Craft, Basis Set, and a cohort of restaurateur-angels (Andrew Zimmern, Hugh Acheson).
And counting. Revenue passed $1M ARR in month 18.
Co-founder, CEO
Former chef-owner, Roma Trattoria group. 12 years in kitchens.
Co-founder, CTO
Previously Plaid, Stripe Atlas. Built the original OCR pipeline.
Head of Product
Ex-Toast PM. Ran mid-market for four years.
Head of Data
Ex-Opendoor. Built the benchmark engine.
Head of Partnerships
Ex-US Foods sales leadership.
Head of Customer Success
15 years running hotel F&B. Knows every excuse.
Head of Engineering
Ex-Ramp. Ships weekly.
Head of Design
Ex-Square. Designed our SMS voice.
If a feature can't fit in a 6-line SMS, we question whether it should exist.
Export anything, any time, no retention tricks.
No black box. Every recommendation comes with the numbers.
Outcome pricing is on the table for every customer.
We'll never build a product for 500-unit QSR chains. Not our market.
"A finance team in a text message."
"Possibly the most pragmatic restaurant tech we've tested."
"Independents are fighting back — with software."
Near a dense population of independent restaurants, a deep tech-hiring pool, and Southwest direct flights to every major US food city. We fly to see customers once a quarter.
Austin, TX 78702
Open Tuesdays for customer drop-ins — coffee's on us.
We're hiring engineers, designers, and restaurant finance analysts.